Ocean Park is a famous theme park in Hong Kong. Before, many people predicted that the open of Disneyland would be a threat to Ocean Park. However, the attendance has an increase even through Disneyland opened. One of the reasons is Ocean Park doing very well on its public relations. I am going to analyze how good of its press release.
Here are the advantages of it:
- Including 5Ws and H. Clear and concise content act as very important on press release
- Clear target audience (TA). In the headline, “Say thank you as park reports 2005/2006 attendance record of 4.38 million, therefore, TA are their customers.
- Strategically used of emotional appeal. Linkage of Ocean Park as part of Hong Kong. For instance, “Ocean Park is a major Hong Kong icon, popular with locals and tourists alike.”
- Call for action. “We will continue to serve Hong Kong faithfully and provide to all guests the ultimate in enrichment experiences,” to encourage the visiting.
For more, please go to http://www.oceanpark.com.hk/eng/main/index.asp?pagestr=,63-1-0-0
Ocean Park Chairman Say thank you as park reports 2005/2006 attendance record of 4.38 million, 26 November 2006
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