Video Game PR Hoax

"They say PR 'begins' the brand, while advertising sustains it over time. However, the marketing company behind this PR campaign gone wrong probably wish the campaign never would have launched and certainly won't attempt to sustain it by employing an ad campaign. " Aqua Teen Hunger received real bad PR, after a hoax gained police attention. The PR company apologized for the blunder and is not going to continue to bombard the public. They have decided to wait before doing more publicity for the game. This is an interesting tactic that may be detrimental to the sales and reputation of the game, they may want to employ some damage control PR.