Dunkin Donuts Delivers

Dunkin' Donuts and Baskin-Robbins announced that Atlanta-based Studiocom Interactive would be the digital marketing agency to head a new marketing campaign. Studiocom will provide online strategy and creative support for selected new product launches, plan and buy all online media, and redesign the two brands' consumer websites. In addition, the WPP-owned agency will develop long-term strategies for Customer Relationship Management. They plan to use the Internet and new technology to deliver donuts around the world.