When writing to the media, according the Bulldog Reporter, it is important to keep 5 factors in mind.
1. The quality of the story. Wherever you go and whichever media you pitch to, a good story sells. It is important to fashion your story on relevancy, topicality, and potentially how useful the story will be to the pr world.
2. Create a relationship with journalists. A positive relationship with a practicing journalist may open doors for you. Please note; that relationships alone do not always work. Mixing relationships to where you abuse the journalist and expect him/her to print your piece every time can cause backfire. Mixing personal relationship and work relations can cause issues.
3. Knowing what journalists write about. Know their style of writing, and also analyze their angles of stories. Read up on issues the journalist recently wrote about, notice if there is a theme in their writing? Respecting and realizing a journalists style and interest may help when writing your piece. Keeping your story within the flow of the journalists norm will aid in your story running.
4. Industry knowledge. When we write a new story many times the journalist already knows. Thats often because we dont analyze or interept industry developments.
5. Media lists. Updating media lists can be borish. A PR professional should have a media list consisting of particular beats, weekday and weekend editions, all newspapers, and all cities. This extensive media list can help you when your story does not hit in your local paper. You will have other options to execute your pitch to.
These factors are a great PR strategy. These factors will aid you in successfully pitching your story.
1. The quality of the story. Wherever you go and whichever media you pitch to, a good story sells. It is important to fashion your story on relevancy, topicality, and potentially how useful the story will be to the pr world.
2. Create a relationship with journalists. A positive relationship with a practicing journalist may open doors for you. Please note; that relationships alone do not always work. Mixing relationships to where you abuse the journalist and expect him/her to print your piece every time can cause backfire. Mixing personal relationship and work relations can cause issues.
3. Knowing what journalists write about. Know their style of writing, and also analyze their angles of stories. Read up on issues the journalist recently wrote about, notice if there is a theme in their writing? Respecting and realizing a journalists style and interest may help when writing your piece. Keeping your story within the flow of the journalists norm will aid in your story running.
4. Industry knowledge. When we write a new story many times the journalist already knows. Thats often because we dont analyze or interept industry developments.
5. Media lists. Updating media lists can be borish. A PR professional should have a media list consisting of particular beats, weekday and weekend editions, all newspapers, and all cities. This extensive media list can help you when your story does not hit in your local paper. You will have other options to execute your pitch to.
These factors are a great PR strategy. These factors will aid you in successfully pitching your story.
1 comment:
You have a missing verb in paragraph one. It must be read "it is important" instead of "it important."
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