The headline of a news release should make it findable on the search engines and grab the newsworthy headline. I just found a PR blog which introduces 25 action words for writing a headline. I am going to abstruct some of them that I like most.
1. Announces - Apple Announces iPod nano (PRODUCT) RED Special Edition
2. Launches - Google Inc. to Launch Transferable Stock Option Program for its Employees*
3. Acquires - Google To Acquire YouTube for $1.65 Billion in Stock*
4. Appoints - Yahoo! Appoints Jill Nash Chief Communications Officer
5. Celebrates - Google Celebrates Geography Awareness Week with New Innovations for Google Earth*
6. Enters (enters into agreement) - Fox Interactive Media Enters Into Landmark Agreement with Google Inc.*
7. Participates - Google Code Jam 2006 Programmers Worldwide Invited to Participate in Google’s Fourth Annual Global Coding Competition*
8. Expands - Yahoo! Go for Mobile Now Available for Windows Mobile Devices; Expands Reach of Service to Millions of Windows Mobile Devices Globally
9. Now - CBS’s “CSI” & “Survivor” Now Available on the iTunes Music Store
10. Presents - Google to Present at the Goldman Sachs Seventh Annual Internet Conference*
11. Partner(s) - Helio and Yahoo! Partner to Offer Mobile Access to Internet Services; Relationship Includes Comprehensive Integration of Yahoo!’s Properties Throughout Helio’s 3G Service
Writing is the most important skill for a public relations participator. So I hope the action words may help you in writing.
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