How can companies take the advantages of the fast-growing internet to help promote their services or products? Think about what we are doing in order to share our comments for this class. The answer is writing blogs.
In the “Fasterfuture” blog, I find some relevant tips on this topic. Refer to the post of Engagement marketing: a practical example in Feb 6, 2007, the author suggest a feasible example. Companies can hold competition for the general public, whoever come up with great idea can upload pictures or any creative stuff to the certain platform like any blogging websites. Other people are able to look at the works of the participants as well as giving comments. They can even vote for the best work. The work that has the most votes will be the champion.
It is just like the case of the Chevy Superbowl Ad. This is a very useful strategy that companies can benefit from. Customers engaging their time for the companies is already a successful way of promotion, which is to catch the public’s attention. Besides, companies know more about their customers through reading their online comments. Therefore, companies can absorb different ideas and try to improve for a better service. I am quite in favor of this strategy. Companies that make good use of the internet have more potential to attract their target market.
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