As Steve Rubel points out, "blog-like linking techniques" in public relations has become quite popular. Look at Ogilvy & Mather, for instance. They are a huge advertising and public relations firm that focuses on building brands for many known products, entertainment, and services. On their website, they provide links to the companies they work with, successful commercials they have made, press release, and also case studies. All of these links are PR tactics to promote their work.
For example, the company's website provides many case studies, including that of their pitch for American Idol. They show the PR techniques, such as their strategies and their campaign, used to gain success. Although the link is meant to teach others which techniques are useful, they indirectly promote their work. These uses of linking techniques seems to be common PR tactics for many companies.
1 comment:
One of the first rules of good PR is to try to get the most bang for your buck. Offering case studies that promote their work and increase their credibility/reputation in the field sure does that. And the links to clients work like endorsements, another useful persuasion technique.
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