As I searched for intriguing and newsworthy information to for our first blog post I stumbled on a great article. “The Cultural Tribes of Public Relations” is written by Greg Leichty, from the Department of Communication, University of Lousville. (Published in the Journal of Public Relations Research, volume 15, Issue, 4, pp277-304)
This article was particularly appealing because of Leichty’s proposal of 5 distinct voices in discussions about PR. He suggests that these distinct voices are illustrated in the varying texts that define and critique public relations practice. Leichty writes, “These competing cultural visions cannot be united into 1 coherent vision. Public relations is a multicultural field that is constituted by this ongoing competitive dialogue.”
It’s a very insightful article that is definitely worth reading. It gives the reader an interesting perspective on the PR tactics of great public relations pioneers like Edward Bernay and Ivy Lee.
Enjoy the Article and let me know what you think. :D
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