Monday, February 19, 2007

Follow the leader

After many complaints and letters from suicide prevention groups GM removed its ad campaign about the robot jumping off of a bridge. News flash VW released a similar commercial about a man that becomes fed up with the world and decides to jump of a bridge, just as he's about to jump another man rides by announcing that VW's are under 17,000. This changes the man's idea of suicide and he buys a VW. David Kiley thought this to be cheesy and a poor way to create buzz. Washington Mutual is also running a similar ad where their bankers are standing at the edge of roof asking the company to stop offering free checking and other awards. Now thats 3 companies that all used the same idea "suicide" to get it audience attention. Im not done yet finally rounding up the group at 4th is Careerbuilder.com, they aired a commercial suggesting a bunch of baboons commit mass suicide. These are all touchy ways to get attention and yes people say "as long as they're talking about the ad its doing it purpose", but when does it become too much? ... there are plenty of other ways to get audiences attention CHECK OUT these creative idea's...Top 10 Super Bowl Commercials 2007

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