Toyota Uses Mobile Ads

In the February 2007 issue, Adweek Magazine shares the new way of advertising for Toyota. Toyota takes a new approach this month as they utilize nontraditional media to advertise for their FJ Cruiser. The popular carmaker started placing banners and video ads in mobile marketing spaces, rather than using television or radio spaces. Although cell phones are becoming a cultural and technological norm to own, advertising on a cell phone may be a little risky. In the United States, there are 40 million cell phone users with mobile Internet access, but only 6 million of these users have high-speed video phones necessary to play the FJ Cruiser ads. The ads show only on phones with Internet access to ESPN Mobile, MobiTV, GO2, and Sprint Wireless Sports. Even if cell phone users have access to mobile Internet, it does not mean they are going to use it at all. We'll see how successful Toyota will be with the new media approach of mobile advertising.