Super Bowl is one of the most popular events in the United States where thousands of companies try to broadcast their latest ads and push the products. I was doing one assignment for a mass communication class so I watched all the ads on CBS website. After I finished it, I realized how worse our society is being corrupted. Each ad being shown during the game cost at least $2.8 million per second. As a result, I assumed most of the ads were being selected meaningfully and can well-represent the brand or the product. However, I was surprised how “creative” those ads were and many of them just went too far from creativity. Most of them were associated with at least one of the following issues, such as gender discrimination, racism and violation. I understand ad needs to be interesting and attractive enough to draw audience’s attention because it just costs too much for that small amount of time. Meanwhile, however, those surprises are too risky that may lead audience to possess some kind of negative feeling toward the product.
Check out the ads from CBS:
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2 comments:
Another side effect of too much "creativity" is that people tend to remember the "creative" part of the ad but not the product being advertised...not exactly the goal most advertisers have in mind.
Please correct AP style error (should be "$2.8 million" not "2.8 million dollars") and wrong word (should be "too far" not "to far").
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