A new book has been published called In Women We Trust. The book talks about how women are treated in areas that society thinks men may know more about i.e. cars, electronics and tools. Women tend to be ignored in stores while the men get help immediately. If the corporate businesses catered both to women and men in their ads, their sales might go up dramatically.
The http://ringblog.typepad.com/corporatepr/ website takes out excerpts from the book showing how much women influence the buying decision in certain categories. It may be more than businesses think.
They are missing a large opportunity for sales and if they do not change their marketing and advertising soon to include women, they may end up losing everything in the end. Men are not the only one making decisions in the households anymore. They can no longer underestimate the power of women.
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