Sex Appeal

I recently read “Why man lie, Why woman cry”, it is about the gender difference, their think, behavior and attitude. Men and women are totally difference in some aspects, so Public Relations must not neglect the effect of it.

Sex appeal, it’s one of strategy in advertising/ public relations campaign. Many people argue that using sex appeal in the advertising will divert audiences’ focus on sexy model but not product. So in the book, it claims that when there is a sexy male and female model who is wearing only pair of jeans. At the result, more women trend to focus on jeans as they also want to become the model. However, male trend to focus on the flat belly, perfect body shape etc. of the model.