Today I read a blog post on Businessweek.com by David Kiley about special intrest groups and how they tend to jump on every semi-offensive commercial. Kiley believes that special intrest groups do have power and may influence future commercials. He also beleives that in order for special intrest groups to matter to large corporations such as GM, they must have a political agenda. Recently American Foundation for Suicide Prevention sent a letter to General Motors complaining that thier super bowl ad was offensive. GM's super bowl commercial is about an assembly line robot who dreams of being fired and commiting suicide. (Robot commercial) I believe that this commercial is all in humor and yes while it may be offensive to some it should not be taken off the air or internet. If we took off every offensive commercial that touched someones nerve then we wouldn't have any commercials on the air.
What do you think? :
1 comment:
If your main focus is on trying not to offend anyone...ever...I think all you'll produce is bland mumbo-jumbo. On the other hand, you sure don't want to alienate too many of your customers.
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